At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.
It’s become an integral part of what a business is to its customers.
It’s no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.
As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.
Importance of Digital Marketing
1. Reaches People Where They Spend Their Time & Money
2. Levels the Playing Field for Small Business
3. More Targeted
4. Can Be Hyper-Personalized
5. More Advanced Analytics
6. Easy to Scale & Adapt
7. Best ROI
8. Aligns with How People Today Shop
9. How People Prefer that Businesses Reach Them
10. Integrates Marketing with Mobile Technology